A Heard of Elephants: Managing Gnarly Stakeholder Issues
do a lot of stakeholder management, either building teams, helping to change how organisations work, or getting conflicting groups to collaborate. And it’s staggering how often the agenda and subsequent outcome of the initiative is driven, not by the leaders, but by the elephants in the room. The inconvenient, invisible and usually surly metaphorical pachyderms that people know are there, but aren’t willing to deal with. But you have to. In fact, if you want to do this well, start with the elephants.