Want to get more juice from some classic Design Thinking tools? Whether you’re new to the approach or a professional practitioner, two things hold true: you’ve got to do the basics well, and the more you experience, the more distinctions you get about how to make your tools ever more useful.
I’m constantly adapting and combining tools to suit different situations and get better outcomes. And here, for your delectation, are a pile of the things I’ve learned in my many years of teaching and practicing Design Thinking in many different contexts. Things that I cover in this whitepaper;
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What it’s all about. Why I’ve done it, what it covers, and what you might find useful.
What are the core principles of Design Thinking? Here’s a quick introduction to Design Thinking and my take on the principles at the heart of the approach that are key to what makes it so different to BAU, and to making sure you get the most value from using it.
What’s the ‘best’ Design Thinking model? There are literally hundreds of them, each with different pro’s and cons, but most tend to be a variation on one central ‘meta-model’, that I go through here.
Sticky notes! Probably the most ubiquitously useful Design Thinking — and thinking in general — tool there is. But it is rare that I see people (even pro’s!) using them well. So here are a couple of the most common mistakes I see with a handful of tips to turn them around.
Empathy Maps are a Design Thinking favourite, particularly in the classes I teach. But most people I see only get a fraction of the insight they could from them. Here are a few things even experienced practitioners can do to make sure they’re getting the most from this fabulous tool.
Which Design Thinking tool or stage do even experienced practitioners struggle with most? Framing the problem in a way that gets to the essence of the issue and provides a juicy platform to start coming up with brilliant ideas. The better you understand it, the better you can improve what you’re currently doing. This is a three-parter, including tips and tricks as well as a chunk on insight.
Jasmine Quinn, Head of Organisational Development and Reward at oOh!
Clint Collins, Manager of Innovation, Essential Energy
James Merchant, Senior Manager, Innovation and Service Design, CGU Insurance
Rowena Westphalen, Senior Director, Design Thinking at SAP, Global Presales
Nina-Cathrin Rampal, Customer Innovation Principal, SAP Australia
Ann Quach, Executive Director - Customer Strategy & Digital Innovation at Salesforce
Swarthi Golani, Business Systems Analyst , Fujitsu Australia
Jane Wilkins, Sales Excellence Manager, Optus
Deborah Lawrence, Strategy Lead, Australian Broadcasting Corporation
Jackie Isenegger, Director of Strategy and Marketing, St Andrew’s School
Nicola Loynes, Special Markets Business Manager, Henry Schein Australia.
Narelle Behn-Carey, Enterprise Digital Transformation Adviser at Marketo, An Adobe Company
Donalee Weiss, Senior Marketing Manager, Cambridge University Press