Archives of #heresy

The ROI of Mess: the secret sauce of innovation

How messy do you like it? Mess is inevitable. It is an essential part of any creative process and an unavoidable by-product of making anything new. You cannot innovate without it, and often it’s a case of the more mess the better. However we appear to have been seduced by the whole concept of production-line…
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Want Real Innovation? Fire The Prom Queen Committee!

Why is consensus around new ideas seen as a desirable thing? Because it isn’t.  It’s like kryptonite. New things are by definition disruptive. They have to challenge the status quo: to be heretical. So surely what we should be looking for is healthy controversy rather than consensus? After all, we don’t all agree on whether…
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Spellbound: when jargon replaces action

Have you ever turned someone into a frog? Of all the magic words in all the stories through history and time, Abracadabra, or later, Abrahadabra, is probably the most recognisable. It was the Word Of Double Power that represented the union of the microcosm with the macrocosm and roughly translated into the rather wonderful phrase…
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When Apple Ain’t Apples: Brand illusion

I love Apple. Not in a tragic way, honest. PCs & Androids are brill, I just don’t speak the lingo. I speak Apple. It makes sense to me and I am forever grateful to it for enabling me to morph from a technical klutz to an aspiring whizz-kid. Well, relatively competent, anyway. So I’ve been…
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Worm Dervish Revolution

The worm has officially turned. The downtrodden rise to overthrow their oppressors, an unfair situation is being reversed, and the soil is being aerated in preparation for new growth. The business world is being forced to shift from a mechanised, information-based model to a creative, conceptual one. There are heretics everywhere. What’s your stake in…
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