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Archives of #brands

When Apple Ain’t Apples: Brand illusion

I love Apple. Not in a tragic way, honest. PCs & Androids are brill, I just don’t speak the lingo. I speak Apple. It makes sense to me and I am forever grateful to it for enabling me to morph from a technical klutz to an aspiring whizz-kid. Well, relatively competent, anyway. So I’ve been…
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Botoxing Brands: the magnetic power of genuineness over perfection

Just when you think you’ve seen everything, you go to a school reunion. At the last one I attended, we all gleefully got to play ‘who on earth is that?’ An awesome testament to the powers of surgical transformation and personal chutzpa, our mystery classmate commanded the spotlight as she did the mwa-mwa tour of…
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