Archives of #mistakes

The ROI of Mess: the secret sauce of innovation

How messy do you like it? Mess is inevitable. It is an essential part of any creative process and an unavoidable by-product of making anything new. You cannot innovate without it, and often it’s a case of the more mess the better. However we appear to have been seduced by the whole concept of production-line…
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When Apple Ain’t Apples: Brand illusion

I love Apple. Not in a tragic way, honest. PCs & Androids are brill, I just don’t speak the lingo. I speak Apple. It makes sense to me and I am forever grateful to it for enabling me to morph from a technical klutz to an aspiring whizz-kid. Well, relatively competent, anyway. So I’ve been…
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