Who are you and Why are you here?: The value of identity and purpose in business
Jim Collins’ famous study showed that Visionary Companies, companies that have core values and ideologies that drive their business activities, are 15 TIMES MORE PROFITABLE than the general market, even though they claim that profit was not their primary motive. * 15 TIMES!! 1500%!! For Disney, this means they strive “to make people happy”. At…
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