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All posts of mofox

The ROI of Mess: the secret sauce of innovation

How messy do you like it? Mess is inevitable. It is an essential part of any creative process and an unavoidable by-product of making anything new. You cannot innovate without it, and often it’s a case of the more mess the better. However we appear to have been seduced by the whole concept of production-line…
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Want Real Innovation? Fire The Prom Queen Committee!

Why is consensus around new ideas seen as a desirable thing? Because it isn’t.  It’s like kryptonite. New things are by definition disruptive. They have to challenge the status quo: to be heretical. So surely what we should be looking for is healthy controversy rather than consensus? After all, we don’t all agree on whether…
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Creative Structure: Skeletons In The Closet

So what’s your taste in skeletons? Structure is critical. I had a fascinating discussion with a friend of mine the other day. Joanna’s an ex-lawyer and writer who teaches creative thinking amongst other things, so we have a lot of overlap in where we play. The fascinating thing is where we differ, and we tracked…
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Eyes Wide Shut: perception and change

You cannot consciously change what you do not consciously notice. Of course, we unconsciously change things all the time. We fail to notice the bin as we back the car out and change the shape of our bumper bar and the mood of the day. The boss is consistently late or didactic and pretty soon…
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Spellbound: when jargon replaces action

Have you ever turned someone into a frog? Of all the magic words in all the stories through history and time, Abracadabra, or later, Abrahadabra, is probably the most recognisable. It was the Word Of Double Power that represented the union of the microcosm with the macrocosm and roughly translated into the rather wonderful phrase…
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When Apple Ain’t Apples: Brand illusion

I love Apple. Not in a tragic way, honest. PCs & Androids are brill, I just don’t speak the lingo. I speak Apple. It makes sense to me and I am forever grateful to it for enabling me to morph from a technical klutz to an aspiring whizz-kid. Well, relatively competent, anyway. So I’ve been…
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Botoxing Brands: the magnetic power of genuineness over perfection

Just when you think you’ve seen everything, you go to a school reunion. At the last one I attended, we all gleefully got to play ‘who on earth is that?’ An awesome testament to the powers of surgical transformation and personal chutzpa, our mystery classmate commanded the spotlight as she did the mwa-mwa tour of…
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Bite the Plate: accidents breed innovation

I’m a printmaker (among other things) which means I make intaglio etchings – like this one. There are many of ways of doing this, but all basically involve etching a groove in a ‘plate’ of some sort, then smearing it with ink, rubbing that back so that the ink remains in the grooves, and transferring…
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